SsangYong Metro eCommerce
Building on LIML's successful Mazda MyWay London Automotive Retailing programme, SsangYong chose to partner with LIML to transform their go-to-market strategy in London delivering a simple, hassle free home car buying concierge service to customers within London and the M25.
Working with LIML we have built SsangYong Metro's first website using many of the tools that we developed from the Mazda MyWay project. The site launched in late 2019 and the SsangYong Metro team are busy delivering test-drives at customer's homes and offices in London and the first sales are being completed.
The platform which is powered by Klickdigital's eCommerce automotive platform allows customers to book a test-drive, configure their ideal Ssangyong, appraise their Part Exchange vehicle using the mobile app and request quotes for both the new and their part exchange vehicle and complete the sale from their home.