Mazda MyWay Enhancements
The Mazda MyWay programme in London has been at the for-front of car retailing experience for the past 3 years - delivering an outstanding customer experience for any customer wanting to buy a Mazda in London. From the simple to use website, part exchange valuation and finance tools through to the test-drive at your home or office, quick responsive dealer quotes and always supported by one of the Mazda Brand Champions. Mazda MyWay offers the most convenient and hassle-free way to buy a mazda in London.
In order to move the programme ahead, the LIML team wanted to update the design and address customer pain points in the vehicle buying process. A new platform was built along with a new fresh design with a richer car configurator linked to a finance calculator, initial Part Exchange online valuation with a detailed Part Exchange appraisal iPad App and a dealer quote system integrated into the customer's My garage area. The next stage of the project will be to streamline the finance application process so this is no longer a tedious process carried out at a dealership, provide a virtual reality car configurator so a customer can configure their perfect car and see how it would look on their driveway as well as extend the offering to include After Sales.